Market
Is the opportunity large enough and attractive enough?
Understand market size, demand, structure, growth, segments and commercial potential.
ForgeWorks Insights
Better decisions start with better evidence.
Research, market intelligence and diagnostics for organisations making important decisions about customers, markets, investment, growth and performance.
We design the work around the decision you need to make, then gather and interpret the evidence required to make it with greater confidence.
Markets
Customers
Competitors
Industries
Opportunities
What we help you understand
The questions behind important decisions.
Customer
What do customers actually need, value and choose?
Understand behaviour, expectations, unmet needs, buying decisions and experience.
Competition
Who are you really competing against and how are they winning?
Understand positioning, pricing, propositions, channels, capabilities and market moves.
Opportunity
Should we enter, invest, build or expand?
Bring evidence into decisions about new products, markets, ventures, investments and strategic priorities.
Research & intelligence services
Research built around the decision, not the report.
Market research
01Understand the market before committing resources.
Assess market size, structure, demand, customer segments, growth drivers and commercial attractiveness.
Typical uses: Expansion, investment, product development, strategy.
Explore Market ResearchCustomer research
02Understand what drives customer choice and behaviour.
Research customers, users and prospects to uncover needs, expectations, frustrations, decision drivers and unmet demand.
Typical uses: Proposition design, service improvement, pricing, retention.
Explore Customer ResearchIndustry & sector intelligence
03Build a clearer view of how an industry is changing.
Analyse sector structure, economics, major players, trends, regulation, opportunities and emerging risks.
Typical uses: Strategy, investment, policy, business development.
Explore Industry IntelligenceMarket entry research
04Know what you are entering before you enter it.
Assess customer demand, competition, pricing, channels, barriers, regulatory context and route-to-market options in a new geography or category.
Typical uses: Geographic expansion, new segments, new categories.
Explore Market Entry ResearchFeasibility & opportunity studies
05Test whether an idea deserves further investment.
Evaluate the market, commercial and operating logic behind a proposed venture, product, investment or initiative.
Typical uses: Venture decisions, capital allocation, business cases.
Explore Feasibility StudiesCompetitive intelligence
06See the market from the other side.
Assess competitor offers, pricing, customer experience, channels, positioning and observable strategic moves.
Typical uses: Pricing, sales strategy, proposition design, competitive response.
Explore Competitive Intelligence
The decision comes first
We design the work around the decision you need to make.
Then gather and interpret the evidence required to make it with greater confidence.
Diagnostics & assessments
Sometimes the question is inside the organisation.
Structured diagnostics can help establish the current condition of a business, team or operating area before decisions are made.
- Business health
- Organisational effectiveness
- Operational maturity
- Customer experience
- Digital maturity
- Leadership and management
- Capability assessments
Research engagement options
Choose the engagement structure that fits the question.
Focused Research
One defined research question. One complete engagement.
For organisations that need a specific question investigated as a standalone assignment.
Best for: one-off strategic, commercial, investment or market decisions.
Discuss a Research EngagementOngoing Intelligence
Keep management informed as the market changes.
Recurring research and intelligence delivered on an agreed cycle to track defined areas to management.
Best for: organisations that need continuing visibility rather than a single research report.
Discuss Ongoing IntelligenceForgeWorks tools & intellectual property
Practical tools built from the work.
ForgeWorks develops diagnostics, frameworks, briefs, guides and other practical resources designed to help leaders understand business issues and act on them.
- 01Executive briefs
- 02Diagnostic tools
- 03Management frameworks
- 04Implementation guides
- 05Decision tools
- 06Industry explainers
- 07Original ForgeWorks research
Who we work with
Research for decisions that carry consequences.
Companies
Market, customer, competitive and growth decisions.
Investors
Opportunity assessment and commercial diligence.
Financial institutions
SME, customer, market and sector intelligence.
Government & public institutions
Industry, market and programme research.
Development organisations
Programme, beneficiary and sector research.
Industry & professional bodies
Sector studies, member research and market intelligence.
From insight to action
When the research points to something that needs to be done.
Consulting
Turn findings into strategy, operating improvement or transformation.
Explore ConsultingVenture Creation
Build an opportunity the research has validated.
Explore Venture CreationAcademy
Strengthen the capabilities identified as missing.
Explore AcademyRisk & Operational Assurance
Independently test operational issues uncovered by the research.
Explore Risk & Operational AssurancePerspectives
Research and practical thinking from ForgeWorks.
Original research, market commentary, sector briefs, leadership perspectives and practical business analysis.
Our public perspectives are separate from commissioned client research.
Explore ForgeWorks PerspectivesWhat decision needs better evidence?
Tell us what you need to understand and the decision the research needs to support.
We will design the work around that question.